Websites are no longer the controlling factor in successful business. Only a couple decades ago, we were all impressed that we could post a basic text document on the web. This was how most websites were. Now we have websites that are very interactive and have many more features than just plain text. Users can interact and even change the format of the website according to their preferences. Blogs are doing much the same thing. People are now in control of everything with blogs. Blogging sites such as Blogger.com and Blogsome.com offer free blog sites for anyone who wants one.
Jeremiah Owyang, partner of the Customer Strategy Altimeter Group, said "Many web marketers are under the impression that the battles are only fought within Google search results and on the corporate domain. In reality, marketing has spread to many other areas where conversations occur: social networks, rating sites, chat rooms, and even blogs." (Owyang, 2007) Owyang says that companies now have to worry about other conversational areas; one of these being blogs. The companies have to do so because the customer is now in command of just about everything. Companies were the ones that used to be in charge, but now as communication becomes faster and easier, customers are changing the way we think business. This major change has been fueled by the evolution of blogs. One is instantly connected to an expert's opionion or thousands of customer ratings on products. Companies now have to worry more about an effective blog instead of an effective website.
Works Cited
Owyang, J. (2007, May 29). Web Strategy: How To Evolve Your Irrelevant Corporate Website. Retrieved September 28, 2009, from Web-Strategist.com: http://www.web-strategist.com/blog/2007/05/29/web-strategy-how-to-evolve-your-irrelevant-corporate-website/
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The technology is improving too rapidly. It is hard to catch up with all the changes. I agree that blogs are very popular, and there is a reason for that, but I am sure that programmers will come up with something unique very soon that will take all the fame that the blogs have nowadays.
ReplyDeleteIt is true that the evolution of the world-wide web, blogs included, has given substantial power to the consumer. However, there are some companies out there that are remarkably capable when it comes to the internet and information flow. A company with a strong base on the web can control how and when people view the facts about its products. Using effective blogs and advertisement, said company can literally make millions of dollars.
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