Blogs are very new to me and I was even a little skeptical about them; I guess that may partly because I've never used them. However, as I have now had the time to take a brief introductory course on blogs, I think that they are a very important tool for communication. On May 2, 2005, BusinessWeek published an article all about blogging and the effects of it on business. The authors, Stephen Baker and Heather Green, said, "you cannot afford to close your eyes to them[blogs], because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business. Given the changes barreling down upon us, blogs are not a business elective. They're a prerequisite." (Baker & Green, 2005) I totally agree and would say that businesses need to be aware of what is out there.
Blogs can be a very helpful tool in improving customer satisfcation, product quality, and just a great forum for discussion. On the other hand, if companies aren't too careful about bloggers who attack their company, they may be faced with a huge problem. Again Baker and Green state, "companies have to learn to track what blogs are talking about, pinpoint influential bloggers, and figure out how to buttonhole them, privately and publicly." (Baker & Green, 2005) More and more companies are now finding that they need to have professionals monitoring and directing these blogs. In conclusion, blogs are changing the way we communicate in business. We need to know what people are saying and how to effectively communicate back.
Works Cited
Baker, S., & Green, H. (2005, May 2). Blogs will Change Your Business. BusinessWeek , p. Cover Story.
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My favorite quote from here is, "Given the changes barreling down upon us, blogs are not a business elective. They're a prerequisite." This alone tells you how important these business blogs can be. I also never thought about how a person's blog can be influential to other people, and if it gives a bad view upon a company it can sway how people look at said company in the future. So it really is extremely important for a company to know what is being said about them and who exactly is saying it, which is no small feat in todays society.
ReplyDeleteI absolutely agree with you, business need to be aware of what is being discussed about them and the products or services they offer. With that information the business can tailor to what the customer wants and be able to improve their position in the market. There is a line that needs to drawn. You can’t let your business be consumed with trying to satisfy every single customer or give everyone what they want it’s not feasible. You as the business need to do what is best for you.
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