Corporate blogs are becoming more important in the business world. The following is a list of ten of the most influencial corporate blogs based on their design and effectiveness.
1. Google - Google's blog design is very basic, but because it is a huge Internet giant, its blogs are very popular. Many readers are able to stay in tune to general updates on researching tools and tips. It also has information on new Google products, technology, and culture.
2. LinkedIn - This blog links 50 million professionals worldwide, which is an offer that can't be missed. Users and readers have ready access to professionals and news about current job postings that makes this blog prestigious.
3. Whole Foods - Probably the best blog that uses colors and pictures together effectively. Whole Foods interacts successfully with their customers and clients.
4. Ebay - Ebay's blog is colorful and its design and construction are professionally done. Readers are able to follow current popular auctions along with news about the company. Has much the same design as Ebay's website which doesn't detract from the brand or reputation of the company.
5. Wal-Mart - Much like the success of the Retail Giant, Wal-Mart's blog boasts the same reputation. This blog informs customers of upcoming product releases and sales. Readers are also able to follow product problems and concerns making this blog one of the best.
6. GM - GM's blog posts is very powerful because this company has a major impact on the American automobile market. GM's future is now the concern of many American citzitens because it was their tax dollars that saved this company.
7. Bank of America - For those who like to keep track of recent financial news, Bank of America's blogs keeps users current on future decisions of this company. Bank of America was one of the few financial institutions that survived the financial crisis and therefore many look to this company for hope.
8. McDonald's - As one of the world's largest corporations, McDonald's influence is expanding. As they continue to expand into new countries, customers like to be updated on McDonald's new menue choices, their values, and the "happenings" of what's going on in the world.
9. Amazon - As another Internet Giant, Amazon makes a huge success with their blog. Countless links to various topics, posts on different subjects, and link to Amazon's Website make this an effective blog. The overall design of the blog is much like their Website making it easy to recognize.
10. Cisco - The blog is very professional and easy to navigate. The asthetic design makes it pleasing to the eye and the posts are written by experts. Cisco's blog keeps readers up-to-date on current techonolical advances and financial news that may affect the market.
Work Cited
http://www.blogtrepreneur.com/2009/02/19/ten-corporate-blogs-worth-reading/
Saturday, October 17, 2009
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